Misalignment doesn’t show up as a neat line item in the P&L. It hides in the between the couch cushions:

• Conflicting priorities: Sales chases growth at any cost while operations quietly trims expenses.

• Decision gridlock: Leadership debates endlessly, burning months without decisive action.

• Talent drain: Top performers leave because no one can explain where the company is headed or why their role matters.

• Value leakage: Every month wasted in misalignment is a month of EBITDA not realized at its full potential.